BCBG Max Azria Perfume by Max Azria, Bcbg max azria, the first fragrance under the name of the fashion house, was launched in 2011. Created by givaudan perfumer stephen nilsen, the fragrance defines the fruity – flowery spirit of womanhood, with a powdery shroud. The top notes dominate the lively nature of women with wild strawberry and cherry. The floral heart of jasmine, rose, lily of the valley and violet, manifests tenderness. While the fougère base of musk, sandalwood and orrisroot hint at the secretive feature.